Can Rebranding Saved Company’s Reputal?
A reputation for a business is the most important asset, which, according to the old saying, is difficult to get, easy to lose, and reputational errors cannot be forgotten. Very often it is precisely in order to “forget”, to clean up their image, business owners conduct rebranding. But not just that. Let’s talk about what you need rebranding for and how to conduct it correctly, without making mistakes, but, on the contrary, with benefit for the company.But, before we start, we recall that the material is prepared by the service to promote the local business - Revvy, Revvywith which you can make marketing mailings in WhatsApp, send automatic notifications, make before-sales and promote business on maps and sites with reviews.
What is “image” and “rebranding”
Let’s start with the basic shopify website designconcepts. The company’s image is hard to measure. But it directly affects the level of sales, customer loyalty and, ultimately, the profit of the company. In the long run, the image forms a reputation for the company.
An image of a company is how customers (real and potential) and competitors perceive you. Aeroflot is the largest company with a long history. McDonald’s is a fast food around the world. Apple is unreasonably expensive, but convenient and high-quality smartphones.
An image of a company that is easier to ruin. One ill-conceived commercial or careless statement of the head of the company is enough. If the damage to reputation is too high and no official apology works, you have to start almost from scratch in terms of branding.
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Rebrendering is one of the most complex and ambiguous methods of managing the company. This is a complete or partial change of business positioning, starting with the change of logo, color and font design, slogans, reorientation to another target group of the target audience and even up to the change of name. The goal is to change the perception of the company by people.
How the Image Affects Reput
In order not to be unfounded, I will give a couple of examples. In 2003, a major airline, Siberia, suddenly radically changed the brand and branding. Instead of a white-blue liveries, bright green with the red S7 Airlines logo appeared. The fact is that a few previous years the company was chased incidents in the air and on the ground, breakdowns and plane crashes with human casualties. The change of not only the brand, but also the target group (young people actively flying the country) helped the business to get rid of the image of an unreliable airline and rise to the top of Russian business with billions of dollars in profits.
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