Principles for Using LinkedIn

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“Hi [Name] I just came across an article called [title] about [topic] and thought you might find it useful. Would you like a link?” Note: It’s tempting to just include the link with this message. That seems efficient but it’s not effective. Including a link too soon is like standing on a street corner handing fliers to everyone who walks by. You’ll be much more likely to get a response by asking if they want that link before sending it. And it also gives you a chance to…wait for it…start a conversation. Ready to Take Control of Your Sales Pipeline? Check Out Prospecting

Mastery TL;DR - Prospecting Templates To Afghanistan WhatsApp Number wrap up it’s ok to use message templates as a starting point for prospecting on LinkedIn provided that you take a human-to-human approach. But keep these key principles in mind: Conversations before sales. You can’t sell to someone if they don’t have a need and you can’t learn about their needs if you don’t start a conversation. So your objective should always be to start a dialogue. Efficiency ≠ Effectiveness. Take the time to research your lead and write messages that are directly

relevant. Human-to-human approaches will always out-perform templates. Come with the right expectations. You should be able to get meetings with close to % of the people who engage with you. With results like that it’s worth taking the time to personalize and start conversations. If you’d like to learn more about how to get meetings with cold leads on LinkedIn check out our course Prospecting Mastery. It gives you a comprehensive approach to mastering LinkedIn for social selling.