increases until the month

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Good reading ! During this presentation on the Travel theme, there were 3 main points covered: Bing market share Bing Travel insights data Best practice Discover our UX Design benchmark of 5 major travel sites I. Bing market share updated: Bing's market share is growing with an upward trend globally. Regarding Europe and more particularly France, the increase is felt with encouraging figures for the search engine. Bing market share: UK: 25% US: 32% ALL: 12% FR: 18% II.


Bing Travel insights data The Bing teams returned to Korea Phone Number Data various Bing Travel insights data which reveal trends on the theme of travel. Here is the data that is worth remembering: 72% of French Internet users will buy their trips online in 2017 (20 billion turnover) In 2016, 22% of French people went on vacation, it will probably be 30% this year with the May and June bridges more favorable this year. The month of March is the 2nd most important in terms of requests (+7% compared to the annual average) after July.



Branded queries peak during the months of June and July Off-brand queries are more intense at the start of the year Competition increases sharply in the months of March – April – May The average CPC (Cost per Click) (non-brand queries) for the month of March is 76cts and of July. Bing CTRs (Click Rates) on this theme increased by 19% in 2016 for a click volume of +10% III. Best practice Bing presented us with their Bing / AdWords synchronization tool (still in pilot and available to Mediaveille Webmarketing experts).