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E-mail marketing is among the main strategies for increasing a company's revenue, according to Marketing Sherpa.
72% of consumers choose email as the best channel to receive commun Chinese Overseas Asia Number Data ications from companies and 59% of marketers say this is the most effective way to generate revenue. But how to do email marketing effectively?
With this in mind, we will present the best practices for generating leads using techniques that aim to minimize possible errors so that you know how to create email marketing.
Check out the topics covered:
1. How to create an email marketing
2. Create a newsletter-focused strategy
3. Segment your contact base
4. Define your target audience and create your persona
1. How to create an email marketing
Understanding what email is is essential to know how to plan the best strategy .
Email marketing is among the best tools for educating and communicating directly with your potential customers.
It is capable of transmitting your content directly to the target, in addition to being measurable, allowing you to segment the content according to the lead's profile.
But there's no point in just sending emails randomly.
To have a more effective result, it is necessary to analyze the base, segment the audience and the content that will be sent so that the chances of the user opening it are greater.
After all, according to Convince&Convert, 69% of users mark an email as spam based solely on the subject.
2. Create a newsletter-focused strategy
The newsletter is a successful tool for those who want to know how to create email marketing .
It allows you to register all visitors interested in your business and can measure whether there are companies interested in what you are selling.
The objective of this tool is to disseminate content in a segmented way to convert users.
However, to set up an email list, authorization from the recipients is required.
Therefore, you should not buy email lists, but rather leave spaces on your website for them to place their email addresses, such as landing pages.
The newsletter sends email marketing to a list of potential customers who have been properly segmented and authorized sending.
This is because they were interested in your content, products or services and left their email addresses registered.
From this contact base, you can begin educating your audience.
The frequency of sending is also a fundamental factor for good newsletter sending and must be planned in advance according to the publication of your content.
After sending, remember to monitor the email’s opening and click rates.
It is important to pay attention to segmenting content to the tops, middles and bottoms, but how to do this? Check it out in the next topic!
3. Segment your contact base
To know how to send email marketing, it is important to know that just sending systematic newsletter email marketing is not capable of suggesting a relationship that translates into sales in the industrial sector.
After all, there are big differences between sending a newsletter telling wonders about your product to a user who is looking for in-depth content and another who is only interested in knowing a little about it.
The solution to delivering an assertive message to potential customers is segmenting your contact base.
To do this, it is necessary to analyze which “stage they are in”, that is, for those who are still starting out and want to understand the subject in a superficial way, we classify it as top of the funnel.
After the lead increases interest, and wants to understand more about the subject (increasing the time spent on pages, engagement on the website) we classify it as a funnel medium
And finally, when leads want to delve deeper into the subject and “raise their hands”, we classify them as bottom of the funnel.
This is an assertive way of doing successful email marketing with a high probability of conversion.
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發表於 2024-3-9 18:46:48