It’s a sign others have not only

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Read and enjoyed the content but are willing to vouch for it and recommend it to others. So create your landing pages with shareability in mind to maximize backlinking. And encourage people to share your content across social media by adding social media sharing buttons or even incentivizing shares by offering options like a “tweet to download” function. Keep forms simple and user-friendly Since landing pages are meant to drive lead generation, most will include one or more forms for visitors to fill out.

The company behind the page gets a lead’s personal information, and the page visitor typically receives a digital asset of some kind in exchange — an ebook, a sweepstakes entry, or access to a special deal. However, landing page visitors tend to be impatient, and no one ICTP Conference 2017 actually likes filling out forms. Resist the urge to harvest as much information as possible from your leads, and keep the number of fields on your form to a minimum instead.



Four or five is a good maximum to shoot for. Remember, all you really need to start nurturing a lead in the beginning is their name and a way to contact them. And be sure to keep an eye on your bounce rate, too. If your landing page forms are on the longer side and your bounce rate seems unusually high, try reducing the number of entry fields to see if that helps.