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The underlying problem that prevents these measures from solving the problem of data access by non-EU authorities is direct contact via and servers controlled by Google.am . Thanks to the resulting requests, these servers receive the Internet user's IP address and a lot of information about their device. These servers optimize navigation, improving accessibility on all websites that use Google Analytics.
Only solutions that can break this connection between Email Data the terminal and the server can solve this problem. Beyond Google Analytics, these solutions also enable the use of other measurement tools to align with GDPR data transfer rules. Is there a solution? Yes, and it is called proxyfication . Considering the above criteria, a possible solution would be to use a proxy server to establish a direct link between the Internet user's device and the measurement tool server.

However, for this additional action to be considered consistent with what the EDPS envisaged in his recommendation of June 18, 2021 , it is important to ensure that this server meets a number of criteria . Such a system would indeed allow the use of pseudonymization before exporting the data. Export is only possible if, after in-depth analysis, the pseudonymized personal data has not been linked to a natural person or simply to an identifiable individual, even if they are linked to other information.
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