|
Share content on the right channels In order to bring your content to life, you must share it on the appropriate channels, in order to create the best synergy! Depending on the format of your content, study the distribution channels that are most appropriate. How ? targets and choose the channels adapted to the type of your content. In B2B, it's a safe bet that a presence on Linkedin is a sine qua non condition for your success.
But it may also be appropriate depending on your Phone Number Data sector to investigate Instagram or TikTok! Overall, you must be present where your target is located, by sending them content adapted to their challenges. Read also: Which professional social network to choose for your B2B business? 7. Analyze performance Don’t hesitate to readjust your content strategy based on what’s working best so far. To do this, analyze the performance of your publications. This will allow you to know which themes and formats to favor in order to generate the most organic traffic and conversions.
This particularly effective content will then serve as a benchmark for developing your next content! Please note: you can absolutely decline your best content to continue to benefit from it. Present them in another format or approach them from a different angle in order to capture as many keywords as possible... And yes, recycling is in fashion, even in inbound marketing! Inbound marketing: the different types of content depending on the nature of the intended target We can never say it enough: you have to adapt the content to your target! And this rule is also true depending on whether you work in B2C or B2B.
|
|