It therefore serves as a “link force distributor

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The focus is primarily on editorial content that underlines the company's expert status and is a practical mouthpiece for personal branding, for example. Daimler blog The Daimler blog has an editorial structure and is used for personal branding, as the employees themselves blog about a wide variety of topics. Hub page: From an SEO perspective, hub pages serve as nodes when building the internal and external link structure (link juice) of a website. An internally strongly linked page (hub page) can pass on its link power to the pages linked to it.



Internal hubs of an online shop, for example, represent well-thought-out product categories with Special Data corresponding subpages. Hub pages can also be relevant for blogs or news articles, for example as a summary of the most important topics. One principle: The deeper the user delves into the page structure, the more specific the links should become. Product categories at Otto At Otto, the user can delve deeper into the page structure via the hub pages created for the different product categories. Content Hub: In principle, a content hub should be viewed as a generic term that represents the entirety of a company's marketing activities.




The format is either integrated as a subpage on a company website or functions as an independent website on its own domain. The focus is on multimedia content (text, moving images, sound) that is provided and networked with one another. Hub content includes, for example, blog articles, white papers, videos, webinars and social media content. As my best practice examples below will show you, compared to a classic blog, a content hub consists of many more topic- and format-specific categories and is intended to sensibly bring together the contributions from the different marketing channels.