Although many shoppers are willing to shop small on Cyber

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Monday there is a November shopping event especially for small businesses The Saturday before Cyber Monday is known as Small Business Saturday and was founded by American Express to encourage shoppers to shop small This event had an increase in sales in for independent retailers and restaurants It ended up bringing in billion The Shop Small website has a directory of small local businesses as well as a list of online businesses who are participating in the event by offering discounts


If you try and get featured in the directory you could see an increase in sales this Small Business SaturdayFor many entrepreneurs brand awareness is one of those topics that you know you need to understand but maybe you find it a little bit difficult to pin down India Phone Number Dont worry though youre not alone It seems straightforward at first glance People being aware of your brand is what we mean when we talk about brand awareness But how exactly do you quantify that And what specifically is the definition of brand awareness that makes





the most sense for your company A persons level of brand awareness can be measured not only by how well they recognize your brand but also by how aware they are of the fact that your brand even exists Instead of being a straightforward individual metric brand awareness is more of an umbrella term that encompasses a wide variety of key performance indicators KPIs ranging from traffic to social share of voice If youre still unsure of how to get started when it comes to enhancing your companys brand awareness youre at the right place.