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Offline events were by no means an outdated concept, it is estimated that % of Made in Italy was exported after contact and order at the fair source Il Sole Ore . Both entire trade fair events and individual exhibitors have equipped themselves and reacted by bringing the fairs digital . Cosmoprof, for example, was one of the first events to have created a platform to replace the physical event, with the generation of commercial contacts and leads at its centre, as well as the possibility of participating in training events . The display of the product turned out to be less relevant in this experience . An experience of AND EMILI in the new direction of the exhibition sector was the creation of a virtual space for Kohler read the complete Case History to replace participation in the Eima event. The Kohler Virtual Booth combines the characteristics of a virtual stand with a lead generation activity that replaces the typical.

We have seen so profitable, commercial contact of off line events. Through an immersive D photo editing servies reality , guided tours and multimedia content, the visitor to the virtual fair discovers the products in detail, but can also take a step further Kohler Virtual Booth acts as an advanced landing page aimed at maximizing contact opportunities. The most important objectives achieved by the virtual space are the request for contact, demonstration calls, or the use of online workshops. kohler engines virtual booth AND EMILI deals with strategic development and consultancy on digital channels. Discover the Digital Marketing services Fashion Weeks in phygital version.



Let's move on to another sector, that of fashion , where Made in Italy dominates the world market and which is expressed through major events , the Fashion Weeks which touch the metropolises of the world. The nd Economic Survey on Textiles, Fashion and Accessories Tma by Confindustria moda found that % of companies suffered a drop in turnover of more than percent in the second quarter of . from Il Sole Ore . Global fashion brands have necessarily had to question themselves, to try to convey all the artistic strength and at the same time the concept of the season.