Referral Marketing Cases in the Real Estate Market

ishanijerin1@gm

We have already talked about what Referral Marketing is and how you can develop a strategy, now let's talk about companies that are already applying it in the real estate market. An important point to highlight before we begin is that Referral Marketing can also be used for Real Estate Acquisition, not just for selling properties, as it is commonly formatted for selling properties.

Goldstein:
Although the topic is current, the construction company Goldsztein albania telegram data was already thinking about Referral Marketing in 2015 and developed a small advertising piece that was included in contracts before closing, stating that if the client referred someone else to a property and that person bought the new launch, they would earn 1% on the value of the property.

The result of this was extremely absurd, the company managed to make more than 42 property sales and generate more than 16 million in sales, with this the company's ROI (Return on Investment) reached 1,715%

Fifth Floor:
The greatest example of Referral Marketing in the real estate market is Quinto Andar , one of the strategies that made the company grow the most according to its founder was the Referral Program.

Their model, called “Referrals”, is open to clients and non-clients, where they can indicate properties for collection and receive 100 reais + 10% of the value of the first rent. In addition, after closing the property contract, you receive your money automatically in your bank account. It is worth mentioning that the number of properties offered grows by about 15% per month. This was one of the most successful strategies, mainly because they started by looking for people who worked in buildings or houses as doormen, janitors, gardeners and cleaners. It ends up being a great opportunity for these people. With just one referral, they can receive more than 1,000 reais in a month, depending on the property indicated.

Lockey:
Another great example of Referral Programs is Lockey's, which is currently inactive due to the circumstances of the Corona Virus. It is a model very similar to Quinto Andar, focused on attracting properties. Where the person receives 10% of the value of the first rent, the person can log in through Facebook and register their bank account, then just refer the properties and start receiving the amount.